While consulting at Saatchi & Saatchi LA, my role as a Sr. UI/UX designer was to create a responsive prototype for Toyota.com. I was responsible for UX concepting, defining UI designs & patterns, and directing UI changes and best practice guidelines for a new responsive website strategy. Additionally, I created an Axure library of UI design assets for the project.
I recently created the branding / logo identity, signage, and website for Wolf & Crane Bar.
Taking its name from the near 3,000 year old fables of Aesop, Wolf & Crane is the first full-service bar to open within Little Tokyo in nearly a decade.
Starting in 2009 I (as part of team MB4L) began the “evolution” of cancer.gov, facilitating and hosting institute wide creative “pitch-in sessions” that resulted in a plan to evolve the National Cancer Institute's digital portfolio into a unified series of channels that would better achieve the institute's goals. Beginning with the web, we then led the concept, design and production phases of NCI’s new media and video production.
NCI web projects include:
• Cancer.gov – continuous “evolving” of NCI’s enterprise website
• NCI/YouTube Network – The first government navigable YouTube network, with the navigation mirroring the web navigation for a cohesive user experience
• NCI/Facebook – An award winning social media extension of the institute
• NCI/New Media Styleguide – An award winning design guide - download pdf
Representative video projects:
• Understanding Your Cancer Prognosis
• Find a Clinical Trial
• TARGETing Neuroblastoma: ARRA Funds Supporting Childhood Cancer Research
• An African American Breast Cancer Survivor: Juanita Lyle's Story
• Cancer Research Now: The DES Story, Lessons Learned
Taco Bell asked Deloitte Digital to redesign the Taco Bell Kiosk for a National Rollout project.
Increased check size per order
Allows for additional ordering touchpoints
Increase kitchen efficiency
Increase customer service interactions
A brief history... An initial kiosk was created three years ago as a proof of concept
Six kiosks were deployed at a restaurant in Irvine
Largely untouched after deployed
Design and development engagement
Visual redesign and code refactor
New interface (match redesign of mobile app and ta.co)
Portrait vs. Landscape
Performance enhancements for faster loading
Analytics for tracking kiosk activity
Chevron is undergoing a leadership transition at the CEO level, and sees this change period -- when corporate communications supporting the transition are fully engaged, and in the spotlight -- as an opportunity to step back and think more creatively about both current and new comms channels. Chevron has fielded a creative services RFP for this piece of work.
Sell Chevron on the Deloitte Digital creative process and culture + highlight opportunities for the brand’s internal and customer-facing channels.
Chevron decision-makers and decision-influencers. Specific roles may include head of digital, executive level influencers, shared services lead, etc.
A ~1-minute video that tells the ‘Deloitte Digital Creative Development Story’ – all the small, interconnected moments in time that culminate in a final creative product.
Product Benefit / Promise
Deloitte Digital is uniquely qualified to be Chevron’s partner due to our deep industry knowledge, breadth of capabilities, and unique approach to creative development.
Core messages and takeaways of the video
At Deloitte Digital, we believe superior creative output is grounded in a stress-tested creative process – a process that emphasizes replicability, scalability, and collaboration with client teams. Because we believe such a process assures on-target creative, we plan to differentiate ourselves in the RFP stage not by offering creative concepts, but by giving insight into how we will guarantee these concepts on a predictable, ongoing basis.
We call this our Atomic Design System. This video will generate excitement about the System, and show how it’s a flexible, global methodology for distributing cohesive brand messages through varied digital communication channels -- from the smallest post, on up to the most complex framework.
In a crowded US landscape, create a unique, refined, and effective experience that can be leveraged across Vodafone’s digital suite.
Position Vodafone as the only cellular provider that actually understands me and how I live.
Google seeks to significantly scale its Google Cloud business over the next two years through enhancements to its sales, service, quoting, and partner platform and tools as part of Project Vector. To enable this, Google is looking to redeploy the current instance of Salesforce to support its exponential growth and create an integrated experience across marketing, sales, support, and partner teams.
Deloitte Digital engagement is to provide services covering design of a re-platforming of Google Cloud’s Salesforce instance covering sales and partner relationship management (PRM) capabilities, analysis of existing data sources and pain points, and the future state data and integration strategy to support the Salesforce platform.
During the discovery phase of the project, I provided creative direction and design system strategy to support this mission. Our deliverables for this phase of work included a proof of concept prototype.
This was a pitch project that I creative directed as part of the Deloitte Digital team.
– Launched in UK with limited content.
– Didn’t test well due limited content.
We (Deloitte Digital) truly believe DLife should become the one-stop-shop family concierge with a personalize experience connecting the family unit from the home to the parks – and everyone in between. We will enable this experience through our market leading creative digital consultancy and by making your Disney magic come to life through our Genie platform.
While consulting for Alaska Airlines, I worked with the Brand Expression team to create the identity system for the Alaska Airlines Beyond campaign. I also created brand graphic language concepts to be applied throughout airport signage and wayfinding systems.
While consulting at TandemSeven, I art directed & designed a responsive prototype for PNC Bank Pinacle™ platform. I was responsible for ideation, defining UI designs, directing UI changes, and authoring style guidelines for a new responsive website strategy. This proof of concept had two primary objectives:
1. Define an approach to the redesign of the PINACLE™ platform that is informed by customer needs and aligned with business goals
2. Provide a future-state vision that can be validated with users and stakeholders
As part of team MB4L, I recently had the opportunity to creative direct & design the Infusionarium brand identity and tablet UI/UX design.
My Bridge 4 Life has concepted and is designing the experiential media for “immersive healing environments,” environments created by, with and for patients that provide them with the optimum place(s) for healing. The examples are being used in the prototype at Children’s Hospital of Orange County. They illustrate that these environments can be utilized for infusion centers with the patient and their supporter/caregivers immersed in experiences that include:
• virtual worlds
• linear media
• social media and networks
• Xbox games and other platform applications
• music creation software
• lectures and performances
View the brief CBS News video of The Infusionarium at Children's Hospital of Orange Country.
Other “immersive healing environment” applications are being concepted for:
• spinal cord injuries – enabling physical therapy to be done underwater, or climbing a mountain
• alzheimer's and dementia – integrating various memory and neural therapies
• basic hospital room stays
• activity centers
• teaching centers
As part of the Genex team, I was the lead visual designer for the redesign of Lexus.com. Additionally, I authored design parameters, style guides, and visual standards for this project.
Still the largest group of active health forums online today, I served as the Design Manager at the inception of the Yahoo! Health initiative leading the branding, UX/UI design, and flow of the project.
Additionally, I assisted in creation and participation of usability tests.
User interface and design parameters were adjusted according to the usability test results.
While serving as an Associate Creative Director for Walt Disney Parks & Resorts Online (WDPRO), I led the online creative efforts for many of the Walt Disney Company's parks and resorts global marketing campaigns including the Disney Parks website.
This website showcases the entire Disney Parks & Resorts global destinations including: Walt Disney World, Disneyland, Disney Cruise Line, Disneyland Resort Paris, Tokyo Disney Resort, Hong Kong Disneyland, Disney Vacation Club, Aulani Hawai‘i, Adventures by Disney, Shanghai Disney Resort, and the latest global marketing campaigns.