In Her Own Words
Cindy Crawford is known to the world as one of the original supermodels who defined that pivotal moment when fashion models became stars in their own right. Crawford used her fame as a springboard to launch a career that has spanned over two decades and resulted in an exceedingly successful and trusted brand representing beauty, fashion, fitness and home. The DeKalb, Illinois native’s staying power in a notoriously fickle industry can be credited to her consummate professionalism, keen business savvy and dedicated approach to every endeavor. These attributes, combined with her timeless beauty, earned her long-term, global contracts with the likes of Revlon, Omega and Pepsi.
What We Did/Do For Her
We re-designed and re-launched her web site, Cindy.com, while optimizing it for her growing social media presence. A main objective was to increase fan engagement while maintaining her strong brand image.
We also developed a detailed social media presence strategy for Cindy Crawford, utilizing in-depth social media analytical tools to create actionable recommendations.
We are now implementing some of the recommendations from our social media presence strategy document and actively managing Cindy Crawford’s Twitter and Facebook presence.