As our everyday lives revolve around swiping, scrolling, and tapping, Taco Bell knew they needed to evolve their customer experience to match. Their solution? Self-service ordering kiosks—the latest innovative technology in the quick serve restaurant (QSR) world. By putting the ordering power in customers’ hands and freeing up staff to improve kitchen efficiency, these kiosks can exceed expectations from start to finish. Taco Bell teamed up with Deloitte Digital to realize the full potential of the kiosk at scale. We started with a visual redesign to kick the functionality and visual appeal up a notch, and then focused on improving app performance. To ensure continued evolution, we added rich analytics and tracking capabilities.